Brake Safety Education Platform
Online courses and certifications for mechanics specializing in modern brake systems.
The Problem
The automotive industry is facing a critical skills gap in brake system expertise. With over 805,600 automotive technicians employed in the U.S. and approximately 70,000 new job openings projected annually through 2034, the demand for qualified brake specialists far outpaces supply—the industry is short by an estimated 613,000 technicians. During the 2024 Brake Safety Week, 12.8% of the 16,725 vehicles inspected were placed out of service for brake-related violations, highlighting the real-world consequences of inadequate training. Meanwhile, the rise of electric vehicles has introduced regenerative braking systems and heavier battery-laden vehicles that require completely new maintenance approaches. Existing general automotive training platforms don't offer the specialized, brake-focused curriculum that technicians need to maintain modern safety standards.
The Solution
A dedicated SaaS education platform offering comprehensive online courses and certification programs specifically focused on brake systems. Unlike general automotive LMS platforms, this solution provides deep, specialized training covering everything from traditional hydraulic brakes to modern EV regenerative systems, disc-by-wire technology, and advanced driver assistance system (ADAS) integration. Interactive simulations, video lessons from industry experts, and assessment-based certifications ensure technicians can demonstrate verified competency to employers and customers alike.
How it works:
Sign Up & Assessment
Technician creates account and takes a skills assessment to identify knowledge gaps and recommend courses
Learn & Practice
Complete video lessons, interactive simulations, and quizzes covering traditional and EV brake systems
Certify & Share
Pass certification exams and receive verifiable digital credentials to share with employers
Market Research
The automotive brake system market represents a massive opportunity, with strong growth driven by safety regulations, vehicle production increases, and the EV transition requiring new technician skills.
- Global Automotive Brake System Market valued at $28.7B in 2024, projected to reach $42.3B by 2034 (4.2% CAGR)
- 805,600 automotive technicians employed in the U.S. in 2024, with 70,000+ job openings projected annually through 2034
- Industry shortage of approximately 613,000 technicians below what's needed by end of 2024
- Global LMS market projected to reach $44.49B by 2028, with online education market at $185.2B in 2025
- North America holds 32.8% of the global brake system market due to stringent safety regulations
Competitive Landscape
Existing automotive training platforms offer broad curricula but lack specialized brake-focused content. The market is fragmented between expensive enterprise LMS solutions and basic ASE test prep tools.
Electude
Comprehensive automotive e-learning with 400+ topics, interactive simulations, and gamification.
$115/year Essentials, $70/year Electric Drive module
SC Training (EdApp)
Mobile-first LMS used by Audi, BMW, Mercedes-Benz for general automotive training.
Free up to 10 users, $5/user/month Premium
TalentLMS
General-purpose LMS with automotive industry applications, unlimited courses.
$149/month Core, $299/month Grow, $579/month Pro
ASE Test Prep
Official ASE certification practice tests, 26+ years in industry.
$47/test + $34 registration, $457 for all 9 Master Mechanic tests
Your Opportunity
No platform offers specialized brake-only training with EV-specific modules. Position as the go-to resource for brake expertise—niche focus commands premium pricing and builds authority faster than general automotive platforms.
Business Model
Subscription-based pricing aligned with competitor research. Individual plans for independent mechanics, team plans for shops, and enterprise for dealership networks and fleet operators.
Individual
$12/mo
Full course access, certifications, progress tracking
Shop Team
$49/mo
Up to 10 technicians, team analytics, manager dashboard
Enterprise
Custom
Unlimited users, white-label, API access, dedicated support
Unit Economics
Target CAC
$25
Monthly ARPU
$18
Target LTV
$180
LTV:CAC
7.2x
Recommended Tech Stack
Modern e-learning stack optimized for video delivery, interactive assessments, and scalability. Python/Django is the leading choice for EdTech backends due to its rapid development and ML integration capabilities.
Next.js
Frontend framework for fast page loads, SEO optimization, and seamless video player integration
Django
Python backend for course management, user progress tracking, and certification logic
PostgreSQL
Relational database for user data, course content, progress tracking, and certifications
Mux
Video hosting and streaming API for smooth lesson playback with adaptive bitrate
Stripe
Subscription billing with support for individual, team, and enterprise pricing tiers
Clerk
Authentication with team/org support, SSO for enterprise clients
AI Prompts to Build This
Copy and paste these into Claude, Cursor, or your favorite AI tool.
1. Project Setup
Create a new Next.js 14 project for an e-learning platform called "BrakeAcademy". Set up: Project structure with App Router, Django REST backend for course management API, PostgreSQL database schema for users, courses, lessons, progress tracking, and certifications. Include Clerk authentication with organization support for team accounts, Mux video integration, and Stripe subscription billing. Use TypeScript throughout with proper error handling and environment variables for all API keys.
2. Core Feature
Build the course player for BrakeAcademy. Requirements: Video lesson player with Mux integration supporting chapters and playback speed control. Progress tracking that saves position and marks lessons complete. Interactive quiz component after each module with multiple choice, true/false, and drag-and-drop question types. Certificate generation upon course completion using PDF generation. The user flow: Select course → Watch video lessons → Complete quiz → Receive certificate. Include a sidebar showing course outline with completion status for each lesson.
3. Landing Page
Create a landing page for BrakeAcademy using Next.js and Tailwind CSS. Include: Hero section with headline "Master Modern Brake Systems" and subheadline about EV and traditional brake training. Course catalog preview showing 3-4 featured courses with thumbnails. Pricing section with Individual ($12/mo), Shop Team ($49/mo), and Enterprise tiers. Testimonials section with placeholder quotes from shop owners. Stats section highlighting 800K+ technicians in US, 70K annual job openings, and certification completion rate. Email capture for early access with clean, professional design using a blue and gray color scheme.
4. Branding Package
Create a branding package for BrakeAcademy, an online education platform for automotive brake technicians. Logo: Simple, professional mark incorporating a brake disc or caliper silhouette that works at small sizes for certificates and app icons. Color palette: Primary navy blue (trust/professionalism), secondary orange (energy/action for CTAs), neutral grays for text. Typography: Inter or similar clean sans-serif for headings, system fonts for body. Provide hex codes, font specifications, and usage guidelines. Include certificate template design with the logo, completion date, and technician name fields.
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